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Monday, January 18, 2010

Google Adwords

Google Adwords is a system created by Google that helps with marketing/advertising products and services in the Google Search Engine, and its affiliate sites.
Google Adwords does this by using the placed text ad that appears when someone searches for phrases that are related to one's products and services - and they ultimately display as a sponsored link. The way Google Adwords works is under a pay per click basis and you only pay the amount per person clicking on your ad (that you have initially bid for per click) as a result of a web search.
These ads are in text format and consist of a title line followed by two short descriptive lines afterwards and additionaly have a URL link to a website or a specific website page.
These ads will be shown on results page that the customer wants them to appear in.
Here is a process model showing Google AdWords from the customers perspective that I have created:

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